As we celebrate the 40th anniversary of Linvisibile, we want to take you with us on an unforgettable journey into the heart of Ferrara, the city where our story takes place. To mark this milestone, we are hosting a unique initiative that blends our deep connection to the territory with the creative energy of today’s digital influencers. This event is not just a celebration of our past, but an exploration of Ferrara’s rich cultural heritage, art, architecture, and culinary traditions — a testament to the place we call home.

Ferrara: A Hidden Gem of Italy

Ferrara, often overshadowed by more famous Italian cities, is a treasure waiting to be discovered. Nestled in the Emilia-Romagna region, this UNESCO World Heritage site boasts a history rich in art, architecture, and innovation, making it the perfect backdrop for Linvisibile’s anniversary celebration.

Known for its Renaissance charm, Ferrara’s streets tell stories of a bygone era, with its stunning palaces, grand cathedrals, and winding medieval streets. It’s a city where every corner offers a glimpse into Italy’s glorious past, while its modern vibrancy infuses it with a unique blend of tradition and contemporary culture. The city’s defining feature is its medieval walls, which remain largely intact and offer panoramic views of the city — a reminder of Ferrara’s strategic importance throughout history.

The historic core of Ferrara is a marvel of urban planning, designed by the Este family during the Renaissance, with wide streets and impressive buildings. Its most iconic landmark, the Castello Estense, stands at the heart of the city, a majestic fortress surrounded by a moat, symbolizing Ferrara’s regal history and architectural prowess. This extraordinary setting will serve as the canvas for our event, inspiring creativity, exploration, and storytelling.

The Initiative: A Day into Ferrara

On October 8, 2024, we will gather in Ferrara for a day dedicated to exploring the city’s hidden gems and untold stories. But this is not your typical tour. In collaboration with a group of talented influencers, who have made a name for themselves by promoting territorial valorization through social media, we will offer a fresh perspective on Ferrara. Through their eyes, and with their creativity, the city will come alive in ways never seen before.

The event will start with a bicycle tour as Ferrara is famously known as the “City of Bicycles,” and it’s no surprise — its flat terrain and vast network of cycling paths make it the perfect place to explore on two wheels. Our influencers will embark on a guided journey through lesser-known parts of the city, from hidden courtyards to quiet cobblestone streets, capturing the beauty of Ferrara beyond the typical tourist spots. This tour will highlight the city’s soul, its art, and its architectural wonders, blending the old with the new.

Meet the Influencers: Voices of Creativity and Discovery

We are excited to partner with a group of dynamic influencers, each known for their distinctive style and strong social media presence. These content creators will take us on a visual journey through Ferrara, showcasing the city’s beauty to their engaged audiences:

• @emilianaperpassione – With a deep love for the Emilia-Romagna region, Giovanna shares authentic cultural experiences and local traditions with her growing community.
• @nonsoloisole – Known for exploring Italy’s hidden landscapes, Giada captivates her followers with stunning photography that blends nature, architecture, and local culture.
• @elisafrancesbean – A travel enthusiast with a passion for architecture and design, Elisa uses her Instagram to capture the soul of cities and often transforms them into sketches.
• @serefoodtravel – A food lover with a dedicated following, Serena transports her audience into the heart of our cuisine.
• @lavaligiadipimpi – A champion of travels, Giorgia takes her followers off the beaten path, discovering hidden corners and amazing experiences.
• @irmopradelli – A photographer with an eye for architectural details, Irmo shares stunning visuals of Italy’s historical and modern structures.
• @saraguida5 – Known for her captivating storytelling, Sara transports her audience into the heart of the places she visits.

These influencers, with their strong social presence, will bring Ferrara’s charm to life for their collective audience, offering a fresh and exciting take on this historic city.

This initiative is proudly made with the patronage of the Comune di Ferrara, highlighting our shared commitment to celebrating and promoting the rich cultural heritage and artistic treasures of this beautiful city. Together, we aim to showcase Ferrara’s unique blend of history, architecture, and modern vibrancy.

Celebrating 40 Years of Linvisibile

As we look back on 40 years of innovation and craftsmanship, this event allows us to share the essence of where it all started. Ferrara has been a source of inspiration for Linvisibile since its inception, and through this event, we aim to highlight the city’s profound impact on our journey. By collaborating with influencers who understand the power of storytelling, we are not just showcasing Ferrara; we are fostering a deeper connection between our brand, the city, and the community.

Ferrara is more than just our home — it is a symbol of creativity, resilience, and timeless beauty. Join us in celebrating this incredible city and the 40-year legacy of Linvisibile.

Follow the journey through #Linvisibile40 and discover the stories that make Ferrara, and Linvisibile, truly exceptional.